{"product_id":"decode-your-audience","title":"Decode your Audience","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\u003clink rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\u003e \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400\u0026amp;family=Inter:wght@300;400;500\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  * { box-sizing: border-box; margin: 0; padding: 0; }\n  body { font-family: 'Inter', sans-serif; color: #1A1A1A; background: #ffffff; }\n\n  .dya-wrap { max-width: 860px; margin: 0 auto; padding: 2rem 1.5rem; }\n\n  .hero { background: #111111; padding: 3rem 2.5rem 2.5rem; border-radius: 8px; margin-bottom: 0; position: relative; overflow: hidden; }\n  .hero::before { content: ''; position: absolute; top: -60px; right: -60px; width: 260px; height: 260px; border-radius: 50%; 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margin: 0 0 2.5rem; background: #F9F5F6; border-radius: 0 6px 6px 0; }\n  .hook p { font-size: 17px; line-height: 1.75; font-style: italic; color: #1A1A1A; }\n\n  .section-label { font-size: 10px; letter-spacing: 0.2em; font-weight: 600; color: #6B1D2E; text-transform: uppercase; margin-bottom: 0.6rem; }\n  .section-title { font-family: 'Playfair Display', serif; font-size: 28px; font-weight: 700; color: #111111; margin: 0 0 1rem; line-height: 1.2; }\n  .body-text { font-size: 15px; line-height: 1.8; color: #4A4A4A; margin: 0 0 1rem; }\n\n  .pain-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 12px; margin: 1.2rem 0 2.5rem; }\n  .pain-card { background: #ffffff; border: 0.5px solid #E0E0E0; border-left: 3px solid #6B1D2E; border-radius: 0 6px 6px 0; padding: 1rem 1.1rem; }\n  .pain-card strong { display: block; font-size: 14px; font-weight: 600; color: #111111; margin-bottom: 6px; }\n  .pain-card p { font-size: 14px; line-height: 1.65; color: #4A4A4A; }\n\n  .divider { border: none; border-top: 1px solid #EEEEEE; margin: 2.5rem 0; }\n\n  .module-list { list-style: none; padding: 0; margin: 1rem 0 2.5rem; }\n  .module-list li { display: flex; gap: 14px; align-items: flex-start; padding: 1rem 0; border-bottom: 1px solid #F0F0F0; }\n  .module-list li:last-child { border-bottom: none; }\n  .module-num { font-family: 'Playfair Display', serif; font-size: 22px; font-weight: 700; color: #6B1D2E; min-width: 32px; line-height: 1.2; }\n  .module-text strong { display: block; font-size: 14px; font-weight: 600; color: #111111; margin-bottom: 4px; }\n  .module-text p { font-size: 14px; line-height: 1.65; color: #4A4A4A; }\n\n  .science-bar { background: #F9F5F6; border-radius: 6px; padding: 1rem 1.25rem; display: flex; gap: 1.5rem; flex-wrap: wrap; align-items: center; margin: 1.5rem 0 2.5rem; }\n  .sci-item { font-size: 12px; color: #4A4A4A; display: flex; align-items: center; gap: 6px; }\n  .sci-dot { width: 3px; height: 3px; border-radius: 50%; background: #CCCCCC; }\n\n  .outcome-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 12px; margin: 1rem 0 2.5rem; }\n  .outcome-card { background: #F9F9F9; border-radius: 6px; padding: 1.1rem; }\n  .outcome-card strong { display: block; font-size: 14px; font-weight: 600; color: #111111; margin-bottom: 4px; }\n  .outcome-card p { font-size: 13px; line-height: 1.6; color: #4A4A4A; }\n\n  .format-row { display: flex; gap: 10px; flex-wrap: wrap; margin: 1rem 0 2rem; }\n  .format-pill { display: flex; align-items: center; gap: 7px; border: 1px solid #E0E0E0; border-radius: 2px; padding: 0.65rem 1rem; font-size: 13px; color: #4A4A4A; background: #ffffff; }\n\n  .who-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 10px; margin: 1rem 0 2.5rem; }\n  .who-pill { text-align: center; padding: 0.85rem; border: 1px solid #EEEEEE; border-radius: 6px; font-size: 13px; color: #4A4A4A; background: #ffffff; }\n\n  .enquire-box { background: #111111; border-radius: 8px; padding: 2.5rem 2rem; text-align: center; margin: 2rem 0 0; }\n  .enquire-box h3 { font-family: 'Playfair Display', serif; font-size: 28px; font-weight: 700; color: #ffffff; margin: 0 0 0.6rem; }\n  .enquire-box p { font-size: 15px; color: #888888; margin: 0 0 1.8rem; line-height: 1.7; }\n  .enquire-btn { display: inline-block; background: #6B1D2E; color: #ffffff; font-size: 14px; font-weight: 600; padding: 14px 36px; border-radius: 2px; border: none; cursor: pointer; letter-spacing: 0.08em; text-transform: uppercase; text-decoration: none; margin-bottom: 1rem; }\n  .enquire-btn:hover { background: #8B2A40; }\n  .enquire-note { font-size: 12px; color: #555555; display: block; }\n\n  @media (max-width: 600px) {\n    .hero-title { font-size: 36px; }\n    .hero { padding: 2rem 1.5rem; }\n    .band-price { font-size: 22px; }\n    .section-title { font-size: 22px; }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"dya-wrap\"\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cdiv class=\"series-tag\"\u003e\u003cstrong\u003eNLP for Results · Masterclass Series\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch1 class=\"hero-title\"\u003eDecode Your\u003cbr\u003eAudience\u003c\/h1\u003e\n\u003cp class=\"hero-subtitle\"\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003eThe science behind why people say yes\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hero-tags\"\u003e\n\u003cstrong\u003e\u003cspan class=\"hero-tag\"\u003eNLP\u003c\/span\u003e \u003cspan class=\"hero-tag\"\u003eNeuroscience\u003c\/span\u003e \u003c\/strong\u003e\u003cspan class=\"hero-tag\"\u003eBehavioural Psychology\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero-meta\"\u003e\n\u003cspan class=\"hero-meta-item\"\u003e⏱\u003cspan style=\"color: rgb(255, 255, 255);\"\u003e 4-hour masterclass\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"hero-meta-item\"\u003e👥\u003cspan style=\"color: rgb(255, 255, 255);\"\u003e In-person \u0026amp; online\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"hero-meta-item\"\u003e📋 \u003cspan style=\"color: rgb(255, 255, 255);\"\u003eCertificate of completion\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"burgundy-band\"\u003e\n\u003cdiv class=\"band-price\"\u003eFrom $597\u003cspan\u003eper person · includes workbook\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ca style=\"color: rgb(0, 0, 0);\" href=\"#enquire\" class=\"band-cta\"\u003eEnquire about a session\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hook\"\u003e\n\u003cp\u003eYou know your product. You know your message. So why do some conversations land and others just disappear?\u003cbr\u003e\u003cbr\u003eThe answer isn't what you're saying. \u003cstrong\u003eIt's how the brain on the other side of the table is receiving it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-label\"\u003eThe problem\u003c\/div\u003e\n\u003ch2 class=\"section-title\"\u003eMost people are communicating on the wrong frequency\u003c\/h2\u003e\n\u003cp class=\"body-text\"\u003eEvery person you speak to processes reality through a dominant sensory channel; visual, auditory, or kinaesthetic. When you miss it, something feels off. Not wrong exactly. Just not quite right. And they can't tell you why.\u003c\/p\u003e\n\u003cdiv class=\"pain-grid\"\u003e\n\u003cdiv class=\"pain-card\"\u003e\n\u003cstrong\u003eThe conversation felt great — then went cold\u003c\/strong\u003e\n\u003cp\u003eThey were engaged in the room. Then nothing. The connection didn't hold because it was never made at the right level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pain-card\"\u003e\n\u003cstrong\u003eYou lose the room before you finish\u003c\/strong\u003e\n\u003cp\u003eSlides. Data. Enthusiasm. And still, folded arms, glancing at phones, and polite nods. Your message isn't landing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pain-card\"\u003e\n\u003cstrong\u003eInfluence feels forced or unnatural\u003c\/strong\u003e\n\u003cp\u003eYou know what you want to say. But the moment you try to persuade, something shifts. They sense the push.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pain-card\"\u003e\n\u003cstrong\u003eYour product is great — but that's not enough\u003c\/strong\u003e\n\u003cp\u003eLogic won't close the gap. Neither will another feature. What's missing is connection at the biological level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003cdiv class=\"section-label\"\u003eWhat you'll learn\u003c\/div\u003e\n\u003ch2 class=\"section-title\"\u003eFour hours. Three tools. One completely different way of reading a room\u003c\/h2\u003e\n\u003cp class=\"body-text\"\u003eThis isn't a communication course built on best practice or generic advice. It's a practical toolkit drawn from NLP, cognitive neuroscience, and behavioural psychology. The same science used by elite negotiators, top-performing sales teams, and high-stakes communicators.\u003c\/p\u003e\n\u003cul class=\"module-list\"\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e01\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eThe Crocodile Brain Filter\u003c\/strong\u003e\n\u003cp\u003eWhy most messages never arrive and the simple shift that gets yours through. Learn how the brain's primitive gatekeeper works and how to speak to it first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e02\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eVAK Frequencies — read the channel before you speak\u003c\/strong\u003e\n\u003cp\u003eVisual, Auditory, Kinaesthetic. Every person in your audience runs on one dominant channel. Learn to identify it in 90 seconds and match it before you say another word.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e03\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eLanguage Predicates — the words that reveal everything\u003c\/strong\u003e\n\u003cp\u003ePeople broadcast their processing channel through the specific verbs they use. Learn to hear them, mirror them, and shift the conversation instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e04\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eEye-Accessing Cues — the live diagnostic\u003c\/strong\u003e\n\u003cp\u003eWhen someone isn't speaking, their eyes are. Learn to read where someone's brain is in real time and respond to what's actually happening, not what you planned for.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e05\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eThe neuroscience of influence — why negativity backfires\u003c\/strong\u003e\n\u003cp\u003eThe science behind spontaneous trait transference and the amygdala hijack. What research says about how to build trust that actually holds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"module-num\"\u003e06\u003c\/span\u003e\n\u003cdiv class=\"module-text\"\u003e\n\u003cstrong\u003eOne message. Three audiences. Applied practice\u003c\/strong\u003e\n\u003cp\u003eTake your real pitch, message, or offer and recode it for every brain type in the room. Leave with language you can use tomorrow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"science-bar\"\u003e\n\u003cspan class=\"sci-item\"\u003e🧠 \u003cstrong\u003eGrounded in cognitive neuroscience\u003c\/strong\u003e\u003c\/span\u003e \u003cspan class=\"sci-dot\"\u003e\u003c\/span\u003e \u003cspan class=\"sci-item\"\u003e📊 \u003cstrong\u003eNLP methodology\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cspan class=\"sci-dot\"\u003e\u003c\/span\u003e \u003cspan class=\"sci-item\"\u003e🔬 \u003cstrong\u003eBehavioural psychology\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003cdiv class=\"section-label\"\u003e\u003cstrong\u003eWhat you'll walk out with\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch2 class=\"section-title\"\u003eReal tools. Immediate application\u003c\/h2\u003e\n\u003cdiv class=\"outcome-grid\"\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003eRead any room\u003c\/strong\u003e\n\u003cp\u003eIdentify dominant channels in the first 90 seconds of any conversation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003eSpeak their language\u003c\/strong\u003e\n\u003cp\u003eMatch predicates and build instant rapport the other person can't explain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003ePivot in real time\u003c\/strong\u003e\n\u003cp\u003eRead live eye signals and adjust your message mid-conversation without losing momentum.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003eConvert more conversations\u003c\/strong\u003e\n\u003cp\u003eMove from pushback to yes, not by pushing harder but by connecting deeper.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003eInfluence without manipulation\u003c\/strong\u003e\n\u003cp\u003eBuild trust that holds. Understand why attack-based persuasion destroys credibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"outcome-card\"\u003e\n\u003cstrong\u003eA personal playbook\u003c\/strong\u003e\n\u003cp\u003eLeave with your own communication toolkit, mapped to your style, your audience, and your goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003cdiv class=\"section-label\"\u003eFormat\u003c\/div\u003e\n\u003ch2 class=\"section-title\"\u003eDesigned to fit how you actually work\u003c\/h2\u003e\n\u003cdiv class=\"format-row\"\u003e\n\u003cdiv class=\"format-pill\"\u003e\u003cstrong\u003e🏢 In-person workshop\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"format-pill\"\u003e\u003cstrong\u003e💻 Live online session\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"format-pill\"\u003e\u003cstrong\u003e⏱ 4 hours\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"format-pill\"\u003e\u003cstrong\u003e👥 Up to 50 participants\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"format-pill\"\u003e\u003cstrong\u003e📓 Workbook included\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"format-pill\"\u003e🎓 \u003cstrong\u003eCertificate on completion\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"body-text\"\u003eBoth formats are fully interactive with live demonstrations, group exercises, and real-time coaching. Not a lecture. A working session.\u003c\/p\u003e\n\u003chr class=\"divider\"\u003e\n\u003cdiv class=\"section-label\"\u003eWho this is for\u003c\/div\u003e\n\u003ch2 class=\"section-title\"\u003eAnyone who needs people to say yes\u003c\/h2\u003e\n\u003cdiv class=\"who-grid\"\u003e\n\u003cdiv class=\"who-pill\"\u003eSales professionals\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eBusiness owners\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eMarketers\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eLeaders \u0026amp; managers\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003ePresenters \u0026amp; speakers\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eGovernment officials\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eRetail teams\u003c\/div\u003e\n\u003cdiv class=\"who-pill\"\u003eConsultants\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"enquire\" class=\"enquire-box\"\u003e\n\u003ch3\u003eReady to decode your audience?\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003eSessions run in-person and online. Team bookings, corporate rates, and tailored industry editions are available on request.\u003c\/span\u003e\u003c\/p\u003e\n\u003ca href=\"mailto:trudy@beyondaiq.com\" class=\"enquire-btn\"\u003eEnquire about a session\u003c\/a\u003e \u003cspan style=\"color: rgb(255, 255, 255);\" class=\"enquire-note\"\u003eTypically responded to within one business day\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Trudy Vesotsky Consulting","offers":[{"title":"Default Title","offer_id":47088075276425,"sku":null,"price":597.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0095\/0658\/6729\/files\/Decode_Your_Audience_Cover.pptx_1410x2250px.png?v=1782347866","url":"https:\/\/my.holpsy.com\/products\/decode-your-audience","provider":"Trudy Vesotsky Consulting","version":"1.0","type":"link"}